A guide to odds boosts and enhanced prices
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In the UK’s competitive betting market, Odds Boosts (also known as Price Boosts or Enhanced Odds) are a popular way to find extra value. Essentially, the bookmaker gives up their “overround”—the built-in profit margin—to offer you a price higher than the standard market rate.
Types of Odds Boosts
- Pre-Selected Price Boosts: The bookie selects a specific outcome—like a “top scorer” double or a specific football treble—and increases the price. You will typically see the original odds crossed out and replaced with a higher value in a bold colour.
- Profit Boost Tokens: These put you in control. Awarded through loyalty schemes or specific promotions, you apply these tokens on your betslip to increase the profit of your own selection by a set percentage (e.g., a “25% Profit Boost”).
- Acca Boosts: Designed for fans of “multi-bets,” these offer tiered rewards. The more “legs” you add to your accumulator, the bigger the boost. A 4-fold might receive a 5% boost, while a successful 12-fold could see profits increased by up to 70%.
The Fine Print
Because these offers represent a potential loss for the bookmaker, they come with specific restrictions. Maximum stakes are common, often limited to £10 or £20. Under current UK regulations, most boosts now pay out extra winnings in real cash, though some older promotions may still pay the “boosted” portion as a free bet.
It is also worth remembering that a “boosted” price isn’t always the best in the industry. It is good practice to check if a competitor’s standard price actually beats the “boosted” odds before placing your wager.