Report a misleading gambling advert to the ASA

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ByLucas Portela
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Quick Answer

To report a misleading gambling advert, save a screenshot or link, note the date and where you saw it, then use the online form on the ASA website. The ASA does not accept complaints by email. Problems with your own account should go to the operator first.

A misleading gambling advert can be reported to the Advertising Standards Authority (ASA) in a few minutes, and it is separate from complaining about your own account. Saving the evidence first makes the report much stronger.

What to save before you report a misleading gambling advert

  • The advert itself: a screenshot or a recording.
  • When and where: the date, the time and the website, app or social media platform.
  • The brand: the operator or company named in it.
  • The terms: any conditions linked from the advert.

Posts and adverts can be removed quickly, so capture them before you do anything else. If the advert was a video or a story, record the screen so the wording and the terms are both visible, and write down the account name that posted it.

How to report it

Open the ASA’s complaint page and complete the online form with those details. Explain clearly why you think the advert is misleading or irresponsible, for example because it hides important conditions, seems aimed at children or makes gambling look risk free. Keep your confirmation. The ASA does not accept email complaints, so the online form is the only route.

What the ASA does not handle

The ASA looks at adverts, not individual account disputes. If an offer was refused or your own account has a problem, complain to the operator first and use an approved dispute resolution service if that fails. Check the offer terms too, because an advert can be eye-catching while the conditions explain what you really get. If you are trying to cut down, switch off marketing in your account and consider GAMSTOP, since fewer offers means less temptation.

❓ Frequently Asked Questions

Will the ASA sort out my account problem?

No. It looks at adverts, not individual account disputes, so take any problem with your own account to the operator first, and keep every reply in case you need to escalate.

Can I report an advert I saw on social media?

Usually yes. Use the same online form and include a link or screenshot, with the date and the account that posted it. Save the evidence first, because posts can be deleted.

What can I do about adverts when I am trying to cut down?

Switch off marketing in your account settings and consider GAMSTOP, which also stops licensed operators from sending you offers. Fewer prompts make it easier to stay on track.